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Is Your Internet Marketing Team Working in Silos or in Unison?

All employees directly and indirectly involved in digital marketing need to "speak the same language." Marketers agree that the essence of a successful eMarketing campaign is getting the right people, in greater numbers to your Web site. Search Marketing is that fundamental element of your Internet Marketing effort and it requires diverse corporate employees working together to achieve maximum results.

As a part of SEMPO, the search marketing trade association, SEMPO Institute has the right courses for all your strategic players. You will see large gains as your team learns to incorporate search marketing throughout Internet Marketing efforts.

How Training at SEMPO Institute Will Benefit Each Member of Your Marketing Team.

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1.

SEO Specialists - The people who are hands-on day-to-day have the greatest impact on the success of your organic search marketing campaigns. Giving them the access to the ever-growing industry knowledge will continue to improve their effectiveness and your success. Recommended Courses: Insider's Guide to Search Marketing; Advanced SEO; Effective Search Marketing: Keywords and Copywriting. Effective Search Marketing: Linking and Brand Management; Effective Search Marketing: Social Media.

2.

PPC Specialists - Adding paid search campaigns to complement your other Internet marketing efforts will give you instant feedback that will benefit all marketing campaigns. Gaining greater knowledge of the major and alternative search engines will ensure that the most beneficial balance of paid search is achieved. Recommended Course: Insider's Guide to Search Marketing.

3.

General Marketers - Marketers need to know how to work with search specialists to ensure the overall corporate marketing goals are integrated in each search effort. Understanding the language and the potential of this highly specialized marketing discipline will enable general marketers and search marketers to work more cohesively. The added benefit of taking lessons learned from SEO - such as incorporating the most successful keyword phrases - into other marketing materials will further help the company make informed marketing decisions. Recommended Courses: Insider's Guide to Search Marketing; Effective Search Marketing: Keywords and Copywriting. Effective Search Marketing: Linking and Brand Management; Effective Search Marketing: Social Media.

4.

Advertisers - To stay competitive, the advertising mix needs to include online advertising. Working with SEO and PPC specialists to gain perspective on messaging that is most effective online will help your overall advertising programs. Recommended Courses: Insider's Guide to Search Marketing;

 

Effective Search Marketing: Keywords and Copywriting. Effective Search Marketing: Linking and Brand Management.

5.

PR Professionals - Learn how to expand the coverage of releases and increase traffic to your Web sites. Learn how to utilize Social Media to promote your company, products and services. Recommended Courses: Insider's Guide to Search Marketing; Effective Search Marketing: Linking and Brand Management; Social Media.

6.

Web Designers - The design and elements in a Web site all affect how easily a search engine will find your site. Recommended Courses: Insider's Guide to Search Marketing; Advanced SEO.

7.

IT - IT often needs to make changes to code on Web sites. Unfortunately, some changes can inadvertently minimize or eliminate search marketing efforts that already have been completed. Before this common and costly error of miscommunication occurs at your company, have IT learn about search marketing. Recommended Course: Insider's Guide to Search Marketing.

8.

Web Copywriters - In a world where "Content is King", Copywriters need to retool their skills to fit the specific elements of search marketing. Recommended Course: Effective Search Marketing: Keywords and Copywriting.

9.

Sales Professionals - Some of the most successful sales representatives utilize search to create leads and connect with prospects through social media and other methods. Recommended Courses: Insider's Guide to Search Marketing; Effective Search Marketing: Social Media.

10.

Business Owners/Product Managers - Reinforce the investment of your Web site to generate more sales and generate greater brand awareness in a cost-effective manner. Recommended Course: Insider's Guide to Search Marketing.

Want to know how well you and your team understand Search Marketing? Take the SEMPO Institute Search Marketing Knowledge Assessment.

What Sets Apart SEMPO Institute from Other SEO & SEM Training Programs?

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Convenience: An Internet connection is all you need to start any of our courses. No frustrating travel. No hotel expense. No time away from the office.

Experience: More than 35 of the industry's leading professionals wrote these courses and exams, and then all were peer-reviewed to make sure you receive the best training available. Since we began offering our courses in 2007, we have had more than 2000 people enroll.

Cost: SEMPO Institute is a non-profit and as such we keep our courses competitively priced. Our courses are written and our tests designed to give you the best training available on the market today.

Find out more about the non-profit international trade association SEMPO. Check out its Webinar offerings, free resources and more.